Zac Posen for Target

“We made the ruffles detachable, like a Judy Garland apron...You can wear it as a skirt over the dress; undo it and drape it over your shoulders à la Cristóbal Balenciaga; or if you don’t want any frou, take it off and you have a sexy date dress.”

-Zac Posen on his new Target line

 First, Posen was exclusively a Red Carpet name and unless you were an A-list star who is wealthy enough to afford his couture gowns or popular enough to have one loaned, then fashioning a Posen masterpiece is merely a slim-to-none chance. That was until he launched an affordable sportswear line under the name Z Spoke at Saks. However, even then you had to be willing to drop no less than $70 for a piece of Posen.

Now, who else to follow a Sak's debut of the designer other than...that's right, Target?! April 25th is etched into my calendar for the launch of Posen's Target line and I could not be more excited for this brief partnership. The collection includes pieces like sailor and ruffled dresses that can be worn up to three different ways, tuxedo styles, swimwear, belts, jewelry, prints full of pizazz and even a gown!

The line will only live at Target from April 25-May 30 before it's gone for good. Prices will range from $16.99-$199.99 making Posen insanely affordable for mainstream fashionistas!

Zac Posen Launching Z Spoke

We have all heard A-List celebs answer "Zac Posen" when asked the ultimate question on the Red Carpet, "Who are you wearing?" His name might not be the average household name but he is known and he is known for his infamous Red Carpet glamour. Zac is nothing less than superb, classic and defining. 

At just 21 years of age he was littering the Red Carpet in couture gowns.  Now, at age 29, he's stepping into ready-to-wear and is preparing to launch a line at Saks Fifth Avenue under the label, Z Spoke. Posen's mentality: cocktail dresses and gowns reserve the right for a higher, more expensive price tag.  Sportswear lends itself to a more affordable retail price. So, Posen will deliver to exactly that.

Z Spoke will focus around a much anticipated sportswear line with prices starting at $78, significantly less than his haute couture prices which average a starting retail of $900 and can quickly climb to over $20,000! A collection of T's, knits, blazers, shorts and dresses will present itself in the launch.  Basic colors will be livened up with pops of retro greens and pinks.

As the consumer anxiously awaits and the press craves media coverage of this launch, Posen and his team continue to work hard for this Spring 2010 debut.  Posen stresses that this line should not be considered his 'couture looks for less.'  This is not the "little sister collection", but rather an American Sportswear line created to exist around a more subtle price point.