Zac Posen Launching Z Spoke

We have all heard A-List celebs answer "Zac Posen" when asked the ultimate question on the Red Carpet, "Who are you wearing?" His name might not be the average household name but he is known and he is known for his infamous Red Carpet glamour. Zac is nothing less than superb, classic and defining. 

At just 21 years of age he was littering the Red Carpet in couture gowns.  Now, at age 29, he's stepping into ready-to-wear and is preparing to launch a line at Saks Fifth Avenue under the label, Z Spoke. Posen's mentality: cocktail dresses and gowns reserve the right for a higher, more expensive price tag.  Sportswear lends itself to a more affordable retail price. So, Posen will deliver to exactly that.

Z Spoke will focus around a much anticipated sportswear line with prices starting at $78, significantly less than his haute couture prices which average a starting retail of $900 and can quickly climb to over $20,000! A collection of T's, knits, blazers, shorts and dresses will present itself in the launch.  Basic colors will be livened up with pops of retro greens and pinks.

As the consumer anxiously awaits and the press craves media coverage of this launch, Posen and his team continue to work hard for this Spring 2010 debut.  Posen stresses that this line should not be considered his 'couture looks for less.'  This is not the "little sister collection", but rather an American Sportswear line created to exist around a more subtle price point.