Monday, April 12, 2010

Zac Posen for Target

“We made the ruffles detachable, like a Judy Garland apron...You can wear it as a skirt over the dress; undo it and drape it over your shoulders à la Cristóbal Balenciaga; or if you don’t want any frou, take it off and you have a sexy date dress.”
-Zac Posen on his new Target line



 First, Posen was exclusively a Red Carpet name and unless you were an A-list star who is wealthy enough to afford his couture gowns or popular enough to have one loaned, then fashioning a Posen masterpiece is merely a slim-to-none chance. That was until he launched an affordable sportswear line under the name Z Spoke at Saks. However, even then you had to be willing to drop no less than $70 for a piece of Posen.

Now, who else to follow a Sak's debut of the designer other than...that's right, Target?! April 25th is etched into my calendar for the launch of Posen's Target line and I could not be more excited for this brief partnership. The collection includes pieces like sailor and ruffled dresses that can be worn up to three different ways, tuxedo styles, swimwear, belts, jewelry, prints full of pizazz and even a gown!

The line will only live at Target from April 25-May 30 before it's gone for good. Prices will range from $16.99-$199.99 making Posen insanely affordable for mainstream fashionistas!