Friday, April 9, 2010

Men's Fashion Friday : Best Boardshort Battle

Men's swimwear used to be a segment that was ignored. Now, it's turned into the industry's battle of the best boardshort!  Design houses are taking these garments to more extreme measures by adding in technical fabrics and innovative elements in order to one-up the competition.

Spring/Summer 2010 perks include product features such a velcro-free flies, seamfree technology to eliminate chaffing, visual impact + functionality, fused seams, mesh lined waistbands, concealed zippers, wicking technology, stretch, stretch, stretch and MUCH more!  



Keep an eye out for O'Neill's Hyperfreak line which is an expansion of the Superfreak collection from seasons past. Hyperfreak is centered around utilizing stretch fabrics -- 150% stretch! This innovative line has topped the charts for leading boardshorts in the industry. The perks are endless and include bonus features like shaping elements, no chaffing design, seamfree, and memory fabric. Read-up on the revolutionary punch this collection has at O'Neills Website.   


Quicksilver has suits composed of their "Diamond Dobby" construction in order to reduce skin contact and chaffing.


Billabong has a collection of incredible performance suits. In addition to quad stretch fabrics, engineered printing and "PX Infinite Seam Technology", Billabong has a new H2 Repel fabric which makes your suit just as comfortable outside of the water as it is completely submerged! The perk :: this technology allows your shorts to dry in less than 5 minutes! No more walking around with a soaked suit!!


Fox apparel is dipping into the stretch factor as well with their Quad-Stretch series. What's the fuss about so much stretch? Fit. Fit. Fit. Oh, and comfort!


Perhaps the most durable boardshort on the market? Test it for yourself. Hurley's Phantom collection unites with Nike Flywire Technology for the 'ultimate' in performance boardshort.  With a "2009 Boardshort of the Year Award" for their Phantom 120 styles, Hurley has a title to defend for Spring 2010. Key features: Phantom fabric, water repellant, EZ Fly, seamless technology and now Nike Flywire.