First, Choo tapped into H&M with a more affordable ready-to-wear line for the average consumer. Next, comes Jimmy Choo 24:7, a collection of "investment shoes" that can comfortably bring you from day to night. Jimmy Choo founder, Tamara Mellon explains that Choo 24:7 is for the busy working woman with a full schedule who has no time to mess with fussy shoes. 24:7 encompasses a selection of 28 styles to bring you from work to play without skipping a beat but dodging the blisters.
Slide into your "perfect cut platforms" for work, your pumps for that lunch date with the girls and your sexy strappy shoes for cocktail hour. Then as the weekend hits, go comfortable in flats. The styles, including the trend "Private" (left), were created keeping the busy, working mother in mind. It's supportive ankle cuff is balanced by a built-in platform to make the heel seem lower than it really is. Designed to dance with you day to night with casual colors like nude and patent red to formal fabrics like black glitter and embossed crocodile in gold.
Dabble in other trends such as "Quiet" which offer versatile peep toe pumps in colors that work with most of your wardrobe. And if you fancy flats, Fiona and Findlay are two styles that offer everyday comfort and colors. The collection launches this month and will be available at top retailers like Nordstrom, Saks Fifth Avenue, Bergdorf Goodman and of course, Jimmy Choo Boutiques. Unfortunately, the collection still comes with a JC price tag, however, the upside is that these styles were created as "investment" pieces with colors and silhouettes being basic, everyday, year-round styles. So if you are one who can't find that "perfect cut" pump and catch yourself buying new black stiletto's every season that chew your feet up, it might be a thought to invest in a pair that is both comfortable and will grow with you as seasons quickly pass us by.
Shop the collection available at Nordstrom for pre-ordering now by clicking here. It's good to know that high end brands are offering products that won't fade as fast as the money in your wallet!
